Dheeraj Subhash Gupta is an Indian businessman who has pioneered the establishment of Indian QSRs as a category by themselves in the restaurant industry. He is the force behind building Jumboking, India's 3rd largest burger chain after McDonalds and Burger King. The growth trajectory of Jumboking is an endorsement of franchising as a framework for doing business and focus as an approach.
Gupta's business philosophy is based on inclusion how to build strong, symbiotic partnerships with vendors and individual entrepreneurs, so that all may benefit from the '10X advantages' of a well-developed franchising system. His belief that such a model potentially creates a resilient growth engine, is the message of the book.
